By Faith Chimutsa
In today’s fast-paced business landscape, the art of marketing and strategic approach to customers are crucial elements for any organization to succeed and realize profits. The mobile industry in Zimbabwe is no exception, having faced numerous challenges in recent years, including economic pressure on consumers. As a result, consumers have become increasingly discerning, opting for affordable commodities and being highly alert to promotions and opportunities that offer value for their money.
In this competitive market, mobile operators are vying for market share and a larger customer base. The telecommunications sector has experienced significant growth since its inception, driven by advancements in digital technology, artificial intelligence, social media, and the increasing demand for smartphones. However, the cost of airtime and data remains a challenge for many Zimbabweans, with the Postal and Telecommunication Regulatory Authority of Zimbabwe (POTRAZ) closely monitoring tariffs to ensure they are fair and reasonable.
In response to these challenges, NetOne Cellular, one of Zimbabwe’s leading telecommunications providers, has launched various promotions aimed at attracting and retaining customers. With a current customer base of over 5 million subscribers, NetOne is poised to increase its market share following its recent review of data costs and network connectivity. As a pioneer in driving digital inclusion and empowering communities through innovative connectivity solutions, NetOne has consistently demonstrated its commitment to providing affordable and reliable services to Zimbabweans.
One of NetOne’s flagship offerings is MoGigs, a powerful data bundle designed to break barriers and bridge the digital divide. In a country where access to affordable data is a significant challenge, MoGigs offers a flexible and affordable solution for Zimbabweans from all walks of life. Available in various packages ranging from $7 to $50, MoGigs provides 30 full days of uninterrupted browsing, streaming, and online transactions, eliminating the need for daily top-ups and data anxiety.
According to NetOne’s Chief Commercial Officer, Mr. Learnmore Musunda, MoGigs is more than just a data bundle, it’s a strategic move to promote digital inclusion and empower users. “MoGigs is designed to give Zimbabweans affordable access to digital opportunities, supporting financial inclusion, e-learning, entrepreneurship, and entertainment. This aligns with our national vision under the National Development Strategy 1 (NDS1) of ensuring no one is left behind in the digital economy.”
With its reliable and expansive network, MoGigs ensures seamless connectivity across Zimbabwe, from urban centers to rural areas. Whether you’re a student attending virtual classes, a trader closing deals online, or a content creator uploading your latest video, MoGigs keeps you connected where it matters most. From social media and entertainment to online learning and entrepreneurship, MoGigs is the perfect solution for Zimbabweans who want to stay connected and participate fully in the digital economy.
NetOne’s MoGigs is more than just a data bundle, it’s a game-changer for Zimbabweans who want to stay connected, access digital opportunities, and participate fully in the digital economy. With its affordable and flexible packages, MoGigs is poised to change the way Zimbabweans access and use data by simply dialing *379# and discover a world of unlimited possibilities.
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